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Business Transformation
Sustana
We engineered a transformational business strategy and brand redesign for Rolland, a 140-year-old paper mill, repositioning it as Sustana, a leader in the emerging clean materials market. By redefining its purpose, offerings, and commercialization strategy, we shifted the company’s focus from paper manufacturing to sustainability-driven value creation. This pivot not only expanded Sustana’s market reach but also cemented its role in the material transition, addressing global challenges like carbon emissions, waste reduction, and biodiversity loss.
Client / ManufacturerDesign
Sustana
Wisconsin, USCOLLINS
NEW YORK, USOilang Maui, Astrid Stavro, Stalyn Almanzar, Bidnam Lee, Kristina Bartosova, Dev Valladares, Tom Elia, Maggie Beckham, Lynn Oh, Alex AthanasiouDate of Launch
2024
Development Time
up to 12 Month
Target Regions
North America
Target Groups
Trade / Industry