Suvinil Revela 23+: The Power of Colors
Color trends for decoration study
Suvinil
Suvinil is BASF's decorative paint brand, which is present in Brazil for more than 60 years. Suvinil offers products and tools to make consumers' painting journey easier, besides your commitment to be a more sustainable brand. One of its initiatives is Suvinil Revela: a study of colors’ trends. For 12 years it has cross-referenced behavioral aspects of society with new demands for home, decoration, fashion, and lifestyle. In addition, it translates the feeling of the times we live in and highlights on the well-being and functionality aspects of the spaces we inhabit.
Client / ManufacturerDesign
Suvinil
São Paulo, BRSuvinil
São Paulo, BRSylvia Gracia - Strategy and coordination; Michell Lott - Research, concept, creative direction and editingDate of Launch
2023
Development Time
up to 12 Month
Target Regions
South America
Target Groups
Consumers / Users