Swarovski_XMAS

Visual communication concept

For the most beautiful crystalline time of the year, Swarovski positions itself by launching a globally uniform POS campaign. A visual signature was to be developed combining traditional workmanship with innovative lifestyle products. The result: an iconic pattern. A crystal in its smallest unit. A snow flower in the winter wonderland. To meet the requirements of a minimalistic signal language: a hexagon that stands for symmetry and future orientation. From window campaigns, storefront illuminations and light installations to instore communication with on-counter displays specifically designed for Christmas and highlight presenters.