SWEET ECO Project
Brand communication packaging
Sweet Eco is an eco-friendly brand and line from LOTTE Confectionery. The product combines sweetness, the main feature of candy and confectionery, and eco, which refers to the product's eco-friendly approach, also presented in the packaging design. The container for separating and dispensing the content is made of paper. The paper itself is made of by-products from processed cacao fruits. The packaging structure encourages continuous use rather than immediately throwing it away by simply crumpling it. The packaging also uses less ink through a simpler design that is better for the environment.
Client / Manufacturer
Design
LOTTE Confectionery Co., Ltd.
Seoul, KRLOTTE Confectionery Co., Ltd.
Seoul, KRDate of Launch
2021
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User