Swisscom Future of Work
Brand and Experience for Swisscom Office Spaces
Swisscom's innovative Playbook transforms hybrid work by introducing a thoughtful three-zone concept: Connect, Collaborate, and Concentrate. This comprehensive framework addresses the critical challenge of creating workspaces that truly support diverse working styles and employee wellbeing in the post-pandemic era. Unlike traditional office designs, our holistic approach integrates ergonomics, acoustics, lighting, biophilia, community, and brand identity into one cohesive strategy. The 3,000m² Zurich pilot validates these innovative solutions, proving their real-world effectiveness.
Client / Manufacturer
Design
Swisscom (Schweiz) AG
Zürich, CHMACH Architektur
Zürich, CHDavid Marquardt, Tian Chiang, Kathleen NiederhauserSwisscom Brand & Strategy
Zürich, CHPascal Frey, Olaf Geuer, Jöri EngelDate of Launch
2025
Target Regions
Europe
Target Groups
"Target Group Primary: Swisscom's 19,000+ employees across Switzerland"