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Replaceable head toothbrush
UnileverSwitch is a replaceable head manual toothbrush. With sustainability at its core, Switch allows users to replace only the brush head while keeping the long-lasting metal handle. By simply twisting the top of the toothbrush, users can remove and replace the brush head with a range of options, each providing different user benefits. Made from recycled materials and the first of its kind available for mass production, Switch is a step change that provides users with an environmentally friendly product while maintaining the clinical efficacy of the Signal brand.
Date of Launch
2020
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User