Switch
Switch
Switch
Switch
Switch
Switch
Switch
Switch
Switch
Switch
Switch
Switch
Switch
Switch
2021

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Switch

Replaceable head toothbrush

Unilever

Switch is a replaceable head manual toothbrush. With sustainability at its core, Switch allows users to replace only the brush head while keeping the long-lasting metal handle. By simply twisting the top of the toothbrush, users can remove and replace the brush head with a range of options, each providing different user benefits. Made from recycled materials and the first of its kind available for mass production, Switch is a step change that provides users with an environmentally friendly product while maintaining the clinical efficacy of the Signal brand.

Client / Manufacturer
Unilever

Unilever

London, GB
Designer
Crux Product Design Ltd.

Crux Product Design Ltd.

Bristol, GB

Crépuscule

Paris, FR
Brown & Co

Brown & Co

London, GB

Ponzini

Lazzate, IT
Date of Launch
2020
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User

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