Switch
Replaceable head toothbrush
Switch is a replaceable head manual toothbrush. With sustainability at its core, Switch allows users to replace only the brush head while keeping the long-lasting metal handle. By simply twisting the top of the toothbrush, users can remove and replace the brush head with a range of options, each providing different user benefits. Made from recycled materials and the first of its kind available for mass production, Switch is a step change that provides users with an environmentally friendly product while maintaining the clinical efficacy of the Signal brand.
Client / Manufacturer
Design
Unilever
London, GBCrux Product Design Ltd.
Bristol, GBPonzini
Lazzate, ITCrépuscule
Paris, FRBrown & Co
London, GBDate of Launch
2020
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User