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SYSTEM
SYSTEM
SYSTEM
SYSTEM
SYSTEM
SYSTEM
SYSTEM
SYSTEM
SYSTEM
SYSTEM
SYSTEM
SYSTEM
SYSTEM
SYSTEM
2021

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SYSTEM

Brand experience design

HANDSOME Corp.

As a unique casual brand for younger generations, SYSTEM boasts a long line of high-quality products in tune with global fashion trends. Despite its long dedication to quality, the company lacked a clear “SYSTEM” identity to distinguish the brand from its competitors. We tackled this issue by creating a brand identity that enhances SYSTEM’s unique value proposition. The brand renewal will allow the company to communicate its sincere commitment to fashion publicly. Also, we built a coherent and authentic “SYSTEM” identity that won’t change with every trend and fad but will maintain its integrity and stand the test of time.

Client / Manufacturer

HANDSOME Corp.

Seoul, KR
Design
PlusX

PlusX

Seoul, KR
Date of Launch
2020
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

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