SYSTEM
Brand experience design
As a unique casual brand for younger generations, SYSTEM boasts a long line of high-quality products in tune with global fashion trends. Despite its long dedication to quality, the company lacked a clear “SYSTEM” identity to distinguish the brand from its competitors. We tackled this issue by creating a brand identity that enhances SYSTEM’s unique value proposition. The brand renewal will allow the company to communicate its sincere commitment to fashion publicly. Also, we built a coherent and authentic “SYSTEM” identity that won’t change with every trend and fad but will maintain its integrity and stand the test of time.
Date of Launch
2020
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User