Integrated marketing campaignDeutsche Telekom AG T-Com Zentrale
The T-Com Haus offered consumers and journalists insights into the present and near-future of media use as well as communication technologies within the private household. At the center of the integrated marketing concept was the T-Com Haus, which has been physically constructed in the middle of Berlin. Within the scope of a consumer program, each week T-Com raffled off a long-weekend stay in the T-Com Haus to a different team. The central platform of the integrated marketing campaign was the website www.t-com-haus.de. Numerous other communication channels (brochures, posters, banner campaign, advertising columns etc) assured the positive image impact of the project with a broad consumer base. The overall design of the project was conceived in such a way as to enable an ideal adaptation for both online site and online advertising materials in terms of data compression. At the same time, an emotional design for the print sphere has been accomplished.