T Factory Brand Experience Design
Brand identitySK Telecom
T Factory has transformed from a conventional telco retail store to an experiential space that showcases SK Telecom’s innovative ICT services. The flagship store has been named the “T Factory” and aims to become the “factory” of the digital age that produces an array of digital products and services. T Factory was designed with the mission to instantly deliver a contemporary and vibrant vibe. It is located in a central spot popular in the Gen Z culture. The goal is to transform the legacy SK Telecom brand identity and build a powerful and intuitive brand impression.