T HOUSE TIME
The brand concept of T HOUSE TIME tea aims to express a refined, elegant, and modern lifestyle. The brand's design language relies on an international, contemporary aesthetic to offer an up-to-date version of the culture of tea. This packaging design was inspired by a young female aristocrat of the Qing Dynasty who was an avid tea drinker. The outer box label uses an image of her wearing the traditional headdress of an empress to emphasize the sophistication of the tea. Flower illustrations differentiate the various tea types and underscore the naturalness of the product. The distinctive logo formed by the letters "THT" creates high brand recognition.