T-Mobile NaviGate (MDA)

The MDA demo was created to showcase the “T-Mobile NaviGate” navigation system, presenting selected functions and communicating the product benefits in a convincing manner. The potential buyer experiences how easy it is to operate the navigation system. The demonstration guides him interactively through the “installation”, “route inquiry” and “route guidance” processes. The flash demo exudes a visual and acoustic atmosphere that communicates technological competence, mobility and a “business lifestyle”. The image worlds portray people in typical everyday situations, e.g. a businessman in traffic. The style of the accompanying texts can be described as something between informative and challenging – they are dynamic, but objective, and consist of short, concise sentences. Accompanying sounds provide a fitting backdrop.