Tag Seoul
NFC-based Smart Tourism Service
Tag Seoul is a smart tourism service designed to ease overtourism and enhance immersive city travel. Through an NFC keyring, users can make payments, receive AI-based route recommendations, and experience AR-guided storytelling without relying on constant phone use. The AI system analyzes congestion and suggests alternative destinations, encouraging balanced tourism and supporting local economies. The customizable keyring combines Seoul’s cultural landmarks with modern design, while its sustainable materials and multilingual interface ensure inclusivity and global scalability beyond Seoul.
Client / ManufacturerDesign
PTKOREA
Seoul, KRPTKOREA
Seoul, KRJisun Cha, Hyomi Cho, Sun Kim, Eunshin Kim, Hyeonju Jang, Dahae Jeong, Boyun Jeong, Gyeonghee An, Seungmin Lee, Hyewon Lee, Dasom Park, Yejin KwonDate of Launch
unknown
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users, Public Sector / Government, "International tourists seeking intuitive, accessible, and immersive city experiences."