Taibai - Wind Series
Alcoholic beverages
JINDONG GROUP
The Taibai Wind series is inspired by the Chinese poet Li Bai of the Tang Dynasty, "When Tai Bai drinks a bucket of wine, he can write a hundred poems", this series of products break through the traditional luxury packaging of liquor and present a minimalist design with gourds, in harmony with nature while pursuing the artistic sense of lines,more in line with the fast consumption era. Aesthetic trends in the age of fast consumption. In Taibai,Everyone is the main character in life, a place where everyone can be themselves. The gourd wine vessel is to Li Bai what Taibai wine is to us, a Chinese romance in life.
Client / ManufacturerDesign
JINDONG GROUP
Beijing, CNJINDONG GROUP
Beijing, CN Jiao zheDate of Launch
2022
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users, Trade / Industry