Taipei Pass

Branding

In order to provide urban services that are affordable for all, we joined forces with Taipei to design the Taipei Pass. Every inhabitant of Taipei is given a unique identifier in the form of a customizable module to access convenient and smart personal services. The logo combines the faces of smiling citizens with the Chinese character "Bei" (North, also referring to Taipei). This symbolizes how people identify with Taipei Pass and therefore take pride in Taipei. Taipei Pass is more than a card or ID: it is a pass that fosters understanding between the government and citizens, and shows Taipei's sustainable development accomplishments.

Client / Manufacturer

Taipei City Government

Taipei, TW

Design

U Visual Communication

Banqiao Dist., New Taipei City, TW