Taipei Smart City
Taipei Smart City
Taipei Smart City
Taipei Smart City
Taipei Smart City
Taipei Smart City
Taipei Smart City
Taipei Smart City
Taipei Smart City
Taipei Smart City
Taipei Smart City
Taipei Smart City
2019

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Taipei Smart City

Brand identity and applications

Smart Taipei is a city transformation program that turns the city into a testing ground for innovations. In the logo design, the two “t’s” from “Smart” and “Taipei” are connected to form the Chinese character for Taipei. In applications, the character can open up (separation of “Smart” and “Taipei”) to symbolize a welcoming attitude, while the space between alludes to endless possibilities. Vibrant colors reflect diverse aspects of smart living in Taipei. Dynamic and vibrant, the brand design presents Taipei as the breeding ground for pioneering ideas, where possibilities take shape and grow.

Client / Manufacturer

Taipei City Government

Taipei, TW
Designer
RedPeak Asia

RedPeak Asia

TAIPEI, TW
Date of Launch
2018
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User, Public Sector / Government

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