Taishou - Condiment Packaging Design

Food packaging

This is the packaging design of a vinegar product. The brand name of “Taishou” conveys the impression of royalty. Animal imagery is playfully combined with this leitmotif in a highly stylized cartoon approach. The idea behind the use of 'royal' imagery was to convey the sense of ancient tradition behind Chinese vinegar. The design also represents a modern merging of Chinese and Western styles.