Taiwan Design Expo

Visual identity

In recent years Taiwanese pearl milk tea has taken the world by storm. The frothy mix of iced tea and tapioca pearls stands for the cosmopolitan side of Taiwan as well as its strong local roots. The glass of bubble tea draws attention with playful round “pearls” featuring diverse symbols and icons. There are emoticons, some pearls soar helped by wings of creativity, while others carry symbols that let them morph into beetles, butterflies, bicycles, tambourines, or bus stop signs…The design builds a bridge of dialog between Taiwan’s centuries-old tea culture and young people through the coolest online language use presently out there.