Cookies and the protection of your data

We use cookies to improve the functionality of the website, to offer you a better website experience and to provide social media features. You give your consent by clicking on “Accept all Cookies” or as part of your individual settings. Please find detailed information on the use of cookies on this website in our Data Privacy Statement.

Functional Cookies

These cookies are necessary for the operation of the site and enable security-relevant functions. In addition, we determine whether you want to remain logged in and to make our services available to you when you change between this and other websites.

Statistical Cookies

These cookies are used for analyzing user behavior on our website with the aim of improving user navigation. All data collected is evaluated anonymously. Further information is available on our data protection site.

Marketing Cookies

These cookies are used to deliver relevant advertising or to limit how many times you see an ad. Marketing cookies can share that information with the advertiser (third-party cookies). The legal basis for the data processing is the consent of the user.

Take a moment, think about that
Take a moment, think about that
Take a moment, think about that
Take a moment, think about that
2019

Share:

Take a moment, think about that

Rebranding

As the world’s largest seafood supplier, Japanese company Maruha Nichiro has a mission to nurture and protect the finite natural resources it harvests. But the message about the company's global conservation efforts wasn’t getting across—the public still viewed it as a big commercial fisher. The company developed a poster campaign that used vivid, dynamic photography to celebrate the world. However, across each image was a provocative, obscuring solid tone bar, suggestive of the “stop” bar in "prohibition symbol" signage. The images compelled viewers to pause and think about our shared role within nature as consumers and guardians. The bars have meanwhile become an emblem for Maruha Nichiro itself: bright, significant, and responsible.

Client / Manufacturer

Maruha Nichiro corporation

Tokyo, JP
Design
Interbrand Japan, Inc.

Interbrand Japan, Inc.

Tokyo, JP
Date of Launch
2018
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumer / User

RELATED PROJECTS