Taneya Club Harie Kusatsu Kintetsu

Retail store

Our core objective was to unite two distinct brands, traditional "Taneya" and modern "Club Harie," in one flagship store. We used "strata" as a central concept to symbolize their layered history and future vision. Grand organic curves flow from ceiling to fixtures, connecting both worlds while celebrating their identities with contrasting materials—solid wood for Taneya, laminated wood for Club Harie. The design creates an exploratory journey for customers, transforming a retail visit into an art-like experience. The project's uniqueness is its profound expression of tradition and innovation through the single, powerful narrative of "strata."