







Tangerina Design System
Institutional website & Video
GOL Linhas Aéreas
The Tangerina Design System is the first in Latin America to integrate the airline and loyalty sectors, supporting brands like GOL, Smiles, GOLLOG, and VoeBiz. Launched in April 2024, it unifies visual standards and usability practices for consistent digital experiences, developed collaboratively by designers and developers. As an internal tool, an institutional page and video were created to communicate its strategy. The project explores the Tangerina name and its role in digital transformation, transparently conveying changes and innovations, reflecting our commitment to digital evolution.
Client / ManufacturerDesign
GOL Linhas Aéreas
São Paulo, BRMôre Design Ltda
São Paulo, BRGOL Linhas Aéreas
São Paulo, BRCarla Fonseca, José Luiz Belixior, Natalie Nodari, Gustavo Casagrande, Priscila Nakajima, Gustavo Moura, Tais Gimenes e Fernanda BarrosMôre Design Ltda
São Paulo, BRDébora Cruz, Renato Virgili, Thiago Zanato, João Marcos, Cássia Freire, Camilla Loureiro, Flavia Figueiredo, Juliana Ribeiral, HNQO e ProgramatórioDate of Launch
2024
Development Time
up to 6 Month
Target Regions
South America
Target Groups
"Travelers, Designers and Developers, Marketing Teams, Corporate Clients and Accessibility Advocates"