T&B Brand Renewal
Mobile Network(T) and Media(B) Brand
SK Telecom's flagship brand 'T' and SK Broadband's flagship brand 'B' are leading brands in the wireless network and media markets respectively in South Korea. This project is a brand identity renewal project for both brands, which have been in use for 15 years. Through this brand renewal, we sought to create a new sense of anticipation and possibility for the brand, which is expanding into various areas beyond traditional wireless network and media. We also wanted to express the seamlessly connected customer experience and the positive synergy between the two brands.
Client / Manufacturer
Design
SK Telecom
Seoul, KRSK Telecom
Seoul, KRHui Kang Yea, Donghyun Kim, Hyeona Kim, Seungkwan Kang, Minhwa Lee, Kyung Hee Lee, Kyu Youn Kim, Jungah Chae, Soyun Shim, Hyun Cheol AhnDate of Launch
2022
Development Time
up to 6 Month
Target Regions
Asia
Target Groups
Consumers / Users