TCL C12 Full-set AIxIoT Home Appliances Promotion
Home appliance ad campaignShenzhen TCL New Technology Co., Ltd.
The TCL HORIZON design language informs the key visual and direction of this ad campaign for TCL C12 Full-set AIxIoT Home Appliances. The designers avoided the traditional visuals often used by home appliance brands. Instead, they focused on the relationship between technology and the human connection in the appliance design, in line with its TCL Brand value proposition. The campaign presents horizontal natural scenes and harmonious light tones to deliver a new aesthetic experience.