TCL C12 Full-set AIxIoT Home Appliances Promotion
TCL C12 Full-set AIxIoT Home Appliances Promotion
TCL C12 Full-set AIxIoT Home Appliances Promotion
TCL C12 Full-set AIxIoT Home Appliances Promotion
TCL C12 Full-set AIxIoT Home Appliances Promotion
TCL C12 Full-set AIxIoT Home Appliances Promotion
TCL C12 Full-set AIxIoT Home Appliances Promotion
TCL C12 Full-set AIxIoT Home Appliances Promotion
TCL C12 Full-set AIxIoT Home Appliances Promotion
TCL C12 Full-set AIxIoT Home Appliances Promotion
TCL C12 Full-set AIxIoT Home Appliances Promotion
TCL C12 Full-set AIxIoT Home Appliances Promotion
TCL C12 Full-set AIxIoT Home Appliances Promotion
TCL C12 Full-set AIxIoT Home Appliances Promotion
2022

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TCL C12 Full-set AIxIoT Home Appliances Promotion

Home appliance ad campaign

Shenzhen TCL New Technology

The TCL HORIZON design language informs the key visual and direction of this ad campaign for TCL C12 Full-set AIxIoT Home Appliances. The designers avoided the traditional visuals often used by home appliance brands. Instead, they focused on the relationship between technology and the human connection in the appliance design, in line with its TCL Brand value proposition. The campaign presents horizontal natural scenes and harmonious light tones to deliver a new aesthetic experience.

Date of Launch
2021
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

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