TCL Gravitational Design
User Experience Design
The gravitational design theme is the core concept of TCL's user experience. This concept reflects the mutual attraction between people and TCL products, focusing on the connections that form the essence of user experience. Our goal is to create unique graphical symbols that embody this concept, creating a bridge that connects with users' emotions and deeply embeds the brand image in their minds. This emotional resonance enhances brand approachability and user recognition. Establishing a distinct visual identity for TCL's user experience allows our products to stand out in the competition and highlights our innovative design philosophy.
Client / Manufacturer
Design
Shenzhen TCL New Technology Co., Ltd.
Shenzhen, CNShenzhen TCL New Technology Co., Ltd. Design Innovation Center (DIC)
Shenzhen, CNDate of Launch
2024
Development Time
up to 12 Month
Target Regions
Asia, North America, South America
Target Groups
Consumers / Users