TCL Nature Inspired Sound System
Sound Experience Design
The post-pandemic new normal has made users eager to get away from their stressful daily life to embrace nature for healing their hearts and soul. This determines the theme of the TCL Nature Inspired Sound design story. We enrich and unify the user experience across TCL's full-set AIxIoT product series (TV, refrigerator, air conditioner, washing machine, smart lock, smart stove). We take inspiration from Nature Water Eco-cycle and nature elements to connect with cross-category product attributes to form a complete design story to take our users on a multi-sensorial user experience journey connecting our products with the comfort of nature.
Client / Manufacturer
Design
Shenzhen TCL New Technology Co., Ltd. Design Innovation Center (DIC)
Shenzhen, CNShenzhen TCL New Technology Co., Ltd. Design Innovation Center (DIC)
Shenzhen, CNDate of Launch
2022
Development Time
up to 12 Month
Target Regions
Africa, Asia, Europe, North America, Australia / Oceania, South America
Target Groups
Consumers / Users