TCL OS
Cross-category Eco-product User Interface Design
TCL OS embodies the TCL Brand Logo's manifestation "Technology & Humanity," aiming to unify the user experience across all product categories and software applications through a consistent design language. "Gravitation" is the design theme for TCL OS, drawing inspiration from universal gravity. Just as celestial bodies are interconnected by gravitational forces in the universe, the elements in the interface designs, such as icons and system controls, also have mutual attraction, creating a more organized and dynamic interface.
Client / Manufacturer
Design
Shenzhen TCL New Technology Co., Ltd.
Shenzhen, CNShenzhen TCL New Technology Co., Ltd. Design Innovation Center (DIC), Shenzhen, China
Shenzhen, CNDate of Launch
2023
Development Time
up to 6 Month
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users