TCL P12 Full-set AIxIoT Home Appliances Promotion
Home appliance ad campaignShenzhen TCL New Technology Co., Ltd.
The key visual directions for this TCL P12 Full-set AIxIoT home appliances campaign are based on a combination of the TCL HORIZON design language with the company's new nature-inspired design aesthetic. The P series products are targeted at young millennials who are adapting to the post-pandemic new normal by seeking healing and comfort from nature and cost-efficient simple technology products and services to create a better future. The designers avoided the traditional visuals of home appliance brands and instead focused on these new consumer needs. This campaign delivers a new aesthetic experience that offers a healing and refreshing effect to the audience.