TCL P12 Full-set AIxIoT Home Appliances Promotion
Home appliance ad campaign
The key visual directions for this TCL P12 Full-set AIxIoT home appliances campaign are based on a combination of the TCL HORIZON design language with the company's new nature-inspired design aesthetic. The P series products are targeted at young millennials who are adapting to the post-pandemic new normal by seeking healing and comfort from nature and cost-efficient simple technology products and services to create a better future. The designers avoided the traditional visuals of home appliance brands and instead focused on these new consumer needs. This campaign delivers a new aesthetic experience that offers a healing and refreshing effect to the audience.
Client / Manufacturer
Design
Shenzhen TCL New Technology Co., Ltd.
Nanshan District, Shenzhen, CNShenzhen TCL New Technology Co., Ltd.
Nanshan District, Shenzhen, CNDate of Launch
2021
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User