"Tea House" tea packaging

Tea packaging

In recent years, consumer demands have started to skew younger and become more diverse. This interactive packaging design positions a brand to establish a new dialogue and relationship with consumers by updating tea packaging and encouraging young people to explore and appreciate tea. The packaging narrative takes tea harvesting as its theme and tells that story through the unboxing experience. Opening the package is like walking into a tea plantation, immersing the user in the scene and increasing product engagement.