Tea of Zen

Tea packaging

The standout feature of this packaging design is the negative space in the package's center. The idea here is to communicate the spirit of Zen and give the user the feeling of space, both in the mind and in the environment. Besides the open center, the design creates four compartments for containing the product. The concept is a departure from typical tea packaging, instead combining an Asian Zen aesthetic with the beauty of modern sculptures to create a tea packaging that invites the user to balance the business of life with the quiet of drinking tea.

Client / Manufacturer

Rice Advertising Co., Ltd

Taipei, TW

Design

Chihlee University of Technology

New Taipei, TW