TEASER OF DIOR SEONGSU CONCEPT STORE

Public Media Art

This project was created to foretell the opening of Dior Seongsu, Korea's first concept store for the high-end fashion brand Dior, in Seongsu-dong, Seoul. Utilizing large DOOH, this work broke away from traditional video-format ads and presentations and conveyed the brand's new venture through a unique allegory of the brand's elegant iconography and our expertise in digital design. In particular, the first look at Dior's new concept store reborn in digital form revealed at the end of the teaser raised expectations for the grand opening and served as a bridgehead to prove Dior's status as a global brand at one of Seoul's busiest areas.

Client / Manufacturer

CHRISTIAN DIOR COUTURE

Paris, FR

Design

D'STRICT KOREA, INC.

Seoul, KRD'STRICT KOREA, INC.