Teatra Premium
Tea Package Design
SPC Group, Korea Paris CroissantUnlike the traditional tea, Teatra infuses young, hippy, and modern sensibility. Teatra is a combined word of tea and travel. With the propaganda of commencing your journey with tea, Teatra pursues delicate flavor to highlight the natural taste of tea by blending high quality of natural recourses carefully selected across the world. Teatra comes with three different product lines – White with fruity and floral flavor, Cold brew and Red with exotic flavors. We developed artworks that reflect the characteristics of major tea ingredients and products as well as package designs with storytelling by expressing the flavor and taste of each product.
Client / ManufacturerDesign
SPC Group, Korea Paris Croissant
Seoul, KRSPC Design Center
Seoul, KRJunhee Park (Creative direction), Yeahee Ahn (Art direction), Yeonjae Kim (Graphic design)Good wives and warriors
London, GBBecky Bolton(Illustration), Louise Chappell(Illustration)Date of Launch
2023
Development Time
up to 6 Month
Target Regions
Asia, Europe, North America
Target Groups
Consumers / Users