Tegra
Corporate branding
Brookfield Incorporações, one of the largest real estate companies in Brazil, was emerging from a long economic crisis in the country. The company began a comprehensive repositioning project that included a new name, Tegra – from the union of “integrity” and “integration”. A strong and meaningful name also brought a challenge for its verbal identity: to change the classic language of the real estate universe. The visual identity was developed upon the idea of the light that is in its apartments, and is reflected on the colors, icons and photography style used. More than just a new identity, Tegra represents a unique moment in the company’s life.
Date of Launch
2017
Development Time
up to 12 months
Target Regions
South America
Target Groups
Consumer / User, Trade / Industry