Telekom Flagship Store Cologne

Retail design - Flagship store

The flagship store presents itself as Magenta goes Loft in a new setting: a sophisticated brand & customer experience with strong emphasis on sustainability. Young and old can try out the company's latest products in a relaxed atmosphere - just like at home. The graphic character on the existing architecture enhances the dark frame on the ground floor and creates a lively effect. On the 1st floor MagentaLoft expands the brand image with a friendly, casual consulting atmosphere. Sustainable and traceable materials are being used. The combination of brand and regional references form the design. A green role model for other Telekom shops.

Client / Manufacturer

Deutsche Telekom Privatkunden-Vertrieb

Bonn, DE

Design

LEPEL & LEPEL Architekt Innenarchitektin PartG mbB

Köln, DE