Telekom Flagship Store Hamburg

Flagship Store

Telekom has opened its largest European store in Hamburg. On an area of 875 m², the flagship store gives customers a superlative, vibrant shopping and brand experience. The focus here is on inspiration, hospitality and sustainablity. It's distinctive brand presentation and optimal support for service, advice and events, the concept is affirming bricks-and-mortar retail. Inspired by the port, the wave-like ceiling installations and fluid mirroring effects evoke the theme of water. A core element is a striking, magenta colored staircase. Recycled and cradle-to-cradle certified materials are being used.

Client / Manufacturer

Deutsche Telekom Privatkunden-Vertrieb GmbH

Bonn, DE

Design

LEPEL & LEPEL Architekt Innenarchitektin PartG mbB

Köln, DE