Telekom - New Sound Identity
New sound logo and functional sounds
Deutsche Telekom became a pioneer in audio branding in 1999 with the introduction of its sound logo. Today, over 60 percent of Europeans associate the jingle with our brand. For its 20th anniversary, we modernized our sound logo, giving it more nuances and a wider audible frequency range. The result: a completely new sound, yet one based on the familiar. It creates the perfect basis for a growing number of functional sounds that enhance the presence of our brand in a variety of products. Telekom expands its sound identity, making it "ready" for customer experiences in an increasingly digitalized world.
iF Gold Statement
Deutsche Telekom raises the bar in audio branding in a world that relies on digital communication. Different functions such as greeting, connecting or messaging are assigned variations of its sound logo timbre created over two decades ago. This is the future of sound communication!
Client / Manufacturer
Design
Deutsche Telekom AG
Bonn, DES12 GmbH
München, DEKlangerfinder GmbH & Co KG
Stuttgart, DEDate of Launch
2019
Development Time
up to 12 months
Target Regions
Europe, North America
Target Groups
Consumer / User