Telekom - New Sound Identity
New sound logo and functional soundsDeutsche Telekom AG
Deutsche Telekom became a pioneer in audio branding in 1999 with the introduction of its sound logo. Today, over 60 percent of Europeans associate the jingle with our brand. For its 20th anniversary, we modernized our sound logo, giving it more nuances and a wider audible frequency range. The result: a completely new sound, yet one based on the familiar. It creates the perfect basis for a growing number of functional sounds that enhance the presence of our brand in a variety of products. Telekom expands its sound identity, making it "ready" for customer experiences in an increasingly digitalized world.