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terroir f
terroir f
terroir f
terroir f
terroir f
terroir f
terroir f
terroir f
terroir f
terroir f
2026

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terroir f

Progressive Web-App

Bayerische Landesanstalt für Weinbau und Gartenbau (LWG)

“terroir f” makes the heritage of the wine culture in franconia accessible to everyone through a barrier-free progressive web app that transforms 22 iconic viewpoints into interactive learning and discovery spaces. With intuitive navigation, multimedia storytelling, and AR experiences, the app turns complex regional knowledge into an emotional journey. It connects people, place, and culture — preserving identity while shaping a digital, sustainable future for rural tourism.

Client / Manufacturer

Bayerische Landesanstalt für Weinbau und Gartenbau (LWG)

Veitshöchheim, DE

Fränkischer Weinbauverband e. V.

Würzburg, DE
Design
bueroparallel GmbH

bueroparallel GmbH

Würzburg, DEJulien Busson, Theresa Vießmann, Norbert Diedrich

atelier zudem

Kitzingen, DE
Date of Launch
2024
Target Regions
Europe
Target Groups
Consumers / Users

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