Tevye
Corporate Identity, brand
The symphonic work by Basel composer Olivier Truan premiered in December 2015 was staged exclusively by renowned choreographer Richard Wherlock as a modern narrative ballet by the Basel State Theater. After 20 sold-out performances, the intention is to sell this unique choreography globally as a production for the world's leading stages. To assist with this we designed a brand based on the name "Tevye," originally from "Tevye the Milkman," from the musical of the same name. Its use with specially developed video sequences and imagery gave rise to an extremely compelling and distinctive visual concept, far removed from any stylistic precept.
Date of Launch
2016
Development Time
up to 12 months
Target Regions
Europe, North America, "middle East"
Target Groups
Consumer / User