TFEP flower party
Event design and visuals
Local
The Flower Party is an annual fair that gathers more than 100 local brands during two days of activities that include music performances and talks. This year’s flower party is based on the theme “community is better because of you.” The visual design features fish and flower characters with the attitude and perspective of Gen Z. The humorous characters create the main visual image of the “Ten Articles of a Beautiful Community,” which will hopefully raise young people’s awareness about the area’s industrial heritage and encourage them to play a role in its revitalization.
Client / ManufacturerDesign
Local
Xi'an, CNXi'an Jiaotong University
Xi'an, CNDate of Launch
2021
Development Time
13 - 24 months
Target Regions
Asia
Target Groups
Consumer / User