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THE 8 Artwork
THE 8 Artwork
THE 8 Artwork
THE 8 Artwork
THE 8 Artwork
THE 8 Artwork
THE 8 Artwork
THE 8 Artwork
THE 8 Artwork
THE 8 Artwork
THE 8 Artwork
THE 8 Artwork
THE 8 Artwork
THE 8 Artwork
2021

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BMW Group Design

Staging the new BMW 8 Series Gran Coupé as the most luxurious car that BMW has ever built demanded the unseen. We embraced this intriguing challenge by pushing the boundaries of automobile photography and playing with the interaction of space, light and the car itself.

Client / Manufacturer
BMW Group Design

BMW Group Design

Unterschleißheim, DE
Design
Serviceplan / Plan.Net Germany

Serviceplan / Plan.Net Germany

München, DE
Date of Launch
2019
Development Time
up to 12 months
Target Regions
Specific country/region: Germany
Target Groups
Consumer / User

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