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The Biggest Lifeguard Campaign
The Biggest Lifeguard Campaign
The Biggest Lifeguard Campaign
The Biggest Lifeguard Campaign
The Biggest Lifeguard Campaign
The Biggest Lifeguard Campaign
The Biggest Lifeguard Campaign
The Biggest Lifeguard Campaign
The Biggest Lifeguard Campaign
The Biggest Lifeguard Campaign
The Biggest Lifeguard Campaign
The Biggest Lifeguard Campaign
2026

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The Biggest Lifeguard Campaign

DOOH public-safety campaign

Shinsegae Property

“The Biggest Lifeguard” is a public-safety DOOH campaign on a 25m × 31m media façade at Grand Josun Haeundae, Busan. A lifelike 3D lifeguard delivers real-time safety messages and swimming guidance, visualized with anamorphic 3D linked to live data (weather, wave height). Co-created by Shinsegae Property and INNOCEAN, the project raises safety awareness and establishes a symbolic beacon for Haeundae Beach—showing how landmark media can serve the public beyond advertising.

Client / Manufacturer

Shinsegae Property

Seoul, KR
Design
INNOCEAN

INNOCEAN

Seoul, KRKim Jungah, Cha bongjun, Bang Hyunwook, Park Juyeon, Roh Hyedong, Lee Seunghyun, Lee Jaesang, Kim Jungmin, Lee Wonhyeok
Date of Launch
2025
Target Regions
Asia
Target Groups
Consumers / Users, Public Sector / Government

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