The BMW Individual – Sculptures of Suprematism
Artwork
BMW Individual invites discerning car buyers the opportunity to select the upholstery, trims and color of a BMW automobile accordingly to one's unique wishes. Only the finest materials are used, and the level of craftsmanship approaches perfection, perfectly in line with the customer’s vision. In this manner, BMW Individual symbolizes the absolute pinnacle of exclusivity.
Client / Manufacturer
Design
BMW Group Design
Unterschleißheim, DEServiceplan / Plan.Net Germany
München, DEDate of Launch
2019
Development Time
up to 12 months
Target Regions
Specific country/region: Germany
Target Groups
Consumer / User