The BMW Individual – Sculptures of Suprematism
Artwork
BMW Individual provides the opportunity to customize the upholstery, trims, and color of a BMW model according to individual wishes. The finest materials are processed at the highest level of craftsmanship and perfection, precisely in accordance with the customer’s vision. This way, BMW Individual symbolizes the absolute pinnacle of exclusivity.
Client / Manufacturer
Design
BMW Group Design
Unterschleißheim, DEServiceplan / Plan.Net Germany
München, DEDate of Launch
2019
Development Time
up to 12 months
Target Regions
Specific country/region: Germany
Target Groups
Consumer / User