THE BOOK
Cosmetics
THE BOOK is a beauty brand that offers their original skincare products from Paris. The question from the brand – "What is the essence of beauty that’s exclusively yours?" – is the message to get women to find their individual beauty. The brand’s white color represents color that can be changed by individual beauty. In a short movie, the world's oldest super model, Daphne Selef, answers the brand’s question and also tells women about what she thinks the true beauty is.
iF Gold Statement
This product packaging for an original skincare brand from Paris, simply captures the essence of beauty. These packaging forms literally 'take a page' from printed books. Each indeed tells a story, both physically and emotionally. An intelligent cosmetic library of taste, style and functionality.
Date of Launch
2016
Development Time
13 - 24 months
Target Regions
Asia, Europe
Target Groups
Consumer / User