the book

Credit card packaging

The brief for the packaging of Hyundai Card's premium line of cards: The Black, The Purple, and The Red, dubbed "the book," was to deliver newly issued cards to customers and convey brand identity. Each book avoids directly describing the credit card product and brand, and the contents cater to the interests and characteristics of the customers of each brand. The purpose of each book is to deliver the core product, the credit card; at the same time, it has been designed as an art object that can be kept and valued by the card member rather than forgotten and thrown away.