The Can Not Sleep Can
Beverage packaging
CAFEMIO is the coffee brand by RAUCH, a leading European beverage manufacturer. Its latest product, CAFEMIO ESPRESSO SHOTS, is a caffeine-packed boost to keep you awake when you need it most. To prove its waking power, a promotion specifically designed for gas stations and convenience stores, especially for the longest night of the year! To demonstrate the effect, the can was assembled with a tilted center of gravity that allows it to stay upright no matter how it was pushed or prodded. The label shows a person who needs to be alert at night. The clear message: CAFEMIO helps you stay upright even during the longest nights.
Date of Launch
2016
Development Time
up to 12 months
Target Regions
Specific country/region: Germany
Target Groups
Consumer / User