The Can Not Sleep Can
The Can Not Sleep Can
2018

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The Can Not Sleep Can

Beverage packaging

CAFEMIO is the coffee brand by RAUCH, a leading European beverage manufacturer. Its latest product, CAFEMIO ESPRESSO SHOTS, is a caffeine-packed boost to keep you awake when you need it most. To prove its waking power, a promotion specifically designed for gas stations and convenience stores, especially for the longest night of the year! To demonstrate the effect, the can was assembled with a tilted center of gravity that allows it to stay upright no matter how it was pushed or prodded. The label shows a person who needs to be alert at night. The clear message: CAFEMIO helps you stay upright even during the longest nights.

Client / Manufacturer

RAUCH Fruchtsäfte GmbH & Co. OG

Rankweil, AT
Designer
Kolle Rebbe GmbH

Kolle Rebbe GmbH

Hamburg, DE
Date of Launch
2016
Development Time
up to 12 months
Target Regions
Specific country/region: Germany
Target Groups
Consumer / User

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