THE CIRCLE CONCEPT
Corporate IdentityBerlin Phil Media GmbH
The Berlin Philharmonic founded its own label and in doing so cut new ground in the marketing of classical music. The orchestra was searching for a CI with timeless elegance. The challenge in developing the CI was to create a stylishly pleasing bridge between fresh, modern design and classical high culture that rests on a modern foundation. Our goal was to ensure a CD with a sophisticated appeal at all levels and to nurture the listeners not only aurally, but also visually. We gave extraordinary music a commensurate visual form – derived directly from the orchestra’s logo. The circle concept taps into the rotating movement of nearly all media.