The Coming One
The Coming One
The Coming One
The Coming One


The Coming One

Brand identity

Tencent Technology (Beijing) Company Limited

The Coming One is a collaborative idol audition program between Tencent Video and wajijiwa. In the early phases, participants tried to set themselves apart, but they did not have distinctive brand identities, making the show feel disconnected. A new brand strategy was needed to differentiate The Coming One from other audition shows and clarify the structure of the program. Through the use of graphic motifs, the show was able to establish unique identities for the participants. These motifs evolve as the show proceeds, communicating the identity of various stages of the audition and helping the audience to understand the process of the show.

Date of Launch
Development Time
13 - 24 months
Target Regions
Target Groups
Consumer / User