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The Cube
The Cube
The Cube
The Cube
The Cube
The Cube
The Cube
The Cube
The Cube
The Cube
2022

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The Cube

Digital brand experience

Deutsche Telekom AG

Telekom Electronic Beats has been at the vanguard of club culture and lifestyle for 20 years. The Cube celebrates the defining narratives of Electronic Beats by exploring how the tactile aspects of club culture can be translated into the digital. The Cube is an experimental digital platform that invites users to enter it and autonomously explore six diverse perspectives on nightlife. The Cube uses bleeding-edge technology previously reserved for gaming or creating a digital installation that overcomes the flatness of digital content and replaces it with a new, tactile, real virtuality.

Client / Manufacturer
Deutsche Telekom AG

Deutsche Telekom AG

Bonn, DE
Design

Looping Group

München, DE

WAF GMBH

Hamburg, DE
Date of Launch
2021
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User, Specific sub-group: Generation Now of European Club Culture

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