The Detourist 100
Online brand report 2010
The Kuoni annual report 2010 was issued for the first time in the form of a multi-part daily newspaper. Within the publication, the Brand Report took on the function of a feuilleton as an independent section providing insights into Kuonis intellectual exploration of the culture of travel. Kuoni also launched the website www.the-detourist-100.org to apply the advantages of online media in creating an open discourse. For this site, we extracted 100 key ideas from the newspaper that present important theories and perspectives on travel.
iF Gold Statement
The Kuoni website permits open discourse on the ideas from the newspaper of the Kuoni annual report surrounding the topic of travel. Examining the travel culture takes center stage here and was realized with great innovation. This future form of travel is worthy of an iF gold award
