The Detourist 100
Online brand report 2010Kuoni Travel Holding Ltd.
The Kuoni annual report 2010 was issued for the first time in the form of a multi-part daily newspaper. Within the publication, the Brand Report took on the function of a feuilleton as an independent section providing insights into Kuonis intellectual exploration of the culture of travel. Kuoni also launched the website www.the-detourist-100.org to apply the advantages of online media in creating an open discourse. For this site, we extracted 100 key ideas from the newspaper that present important theories and perspectives on travel.