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The EIF
The EIF
The EIF
The EIF
The EIF
The EIF
The EIF
The EIF
The EIF
The EIF
The EIF
The EIF
The EIF
The EIF
2017

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The EIF

Identity

Edinburgh International Festival

The Edinburgh International Festival (EIF) is one of the world’s greatest performing arts festivals. EIF needed a brand identity that delivers a consistent experience across all areas of its work. The new identity communicates EIF as a whole, as much as individual events within it. The intense yellow stands out in public space. Real handwriting reflects energy and creativity. The new logo is a dynamic system; easy to animate to fit the digital era. The message "Welcome, World" underlines Edinburgh’s status as an enlightened city and EIF’s core mission to bring artists and audiences together. +12% ticket sale, +89% visitors: EIF was more visible.

Client / Manufacturer

Edinburgh International Festival

Edinburgh, GB
Design
Fabrique

Fabrique

Delft, NL
Date of Launch
2016
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User

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