The first fully digital party conference in Germany
Digital event
CDU Deutschlands
Since the Christian Democratic Union party (CDU) was founded 75 years ago, the annual party conferences have continually strengthened the spirit of togetherness among its members. However, in January 2021, when the party’s 33rd congress including the election of their leader was due, Germany was in lockdown and many of the party’s 400,000 members were working from home. No debating among equals, no show of hands to vote, no handshaking. The new Union circle – a symbol of togetherness – provided a stage for people and topics. It shaped the concentric studio design and worked as the multifunctional nucleus for all application areas.
Date of Launch
2021
Development Time
up to 12 months
Target Regions
Specific country/region: Germany
Target Groups
Public Sector Government